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Is Airbnb A Good Investment In 2023?

It is no secret that Airbnb has completely transformed the travel industry. Traveling without staying in an Airbnb rental property at least once is almost impossible.

Have you ever considered becoming an Airbnb host and investing in an Airbnb property? As a beginner in Airbnb investing, this article will give you all the necessary information you need, like how to buy an Airbnb property, where to invest, and how to invest without owning a home.

You can add Airbnb rentals to your income portfolio without even knowing the technical know-how of real estate management by wearing the hat of an Airbnb host. As Airbnb's popularity has grown worldwide, vacation rental property and Airbnb investment companies have seen a substantial increase in sales.

It's essential to take into account the potential risks involved. Even if it's worked for someone else, that doesn't guarantee it'll work for you. Read on to learn more about the pros and cons of Airbnb properties.

What is the process of investing in Airbnb?

Beginner investors can benefit significantly from investing in Airbnb because it can provide excellent passive income. However, remember that not every real estate investment property is an Airbnb. Both are very different from each other.

An Airbnb rental business is formed when you rent out a part of or the entire vacation rental property on Airbnb. Usually, vacation rental properties are rented out for short periods so that the owner can host many guests in a short timeframe. On the other hand, owners of traditional investment properties can rent out their space to long-term tenants.

Can Airbnb investment properties be more profitable than conventional investment properties?

This question can only be answered carefully because every investment is different. Airbnbs can make more money in high-demand areas if they charge a higher nightly rate.

Take the example of renting out a one-bedroom apartment in Los Angeles. In March 2022, the average monthly rent in that apartment was $2,563, so if you find a tenant who signs a 12-month lease, you could earn roughly $30,000. There is, however, the possibility of charging more per night for short-term bookings to make more money from them.

While Airbnb offers the possibility of higher profits, you must also consider how those differences will impact your wallet. As per AirDNA , Airbnbs in Los Angeles typically occupied 67% of the year, with an average daily rate of $190. This means you can make over $46,000 off your Airbnb - $16,000 more than you would from traditional rentals. Also, Airbnb charges renters a maintenance fee, which might save you money on repairs.

What are the extraordinary expenses of Airbnb?

  • Airbnb management involves several unique expenses, such as:
  • Decorating and furnishing the property
  • Maintenance
  • Utilities
  • Available amenities such as television subscription services
  • More expensive, potentially different home insurance

Pros and Cons of Airbnb Investing

According to Isabeau Miller, CEO of Beckon Homes, the Airbnb market is highly competitive today. This company helps investors find, furnish, market, and manage their Airbnb properties. "Travelers expect hotel-like amenities and services with a personal touch."

There are also some significant pros and cons to rising standards:


  • Profits could increase
  • A decrease in long-term tenant reliance
  • Finding renters is easier when you advertise on Airbnb


  • Furnishings and decor increase upfront costs
  • Operating costs may be higher
  • Long-term tenants provide less security
  • Airbnb management is essentially a second job

Is there a property type that would be ideal for an Airbnb investment?

Business travelers frequently use Airbnb accommodations, typically preferring central locations throughout the country. Despite some people's perception that Airbnb properties should be viewed as vacation rentals, many Airbnbs are used as business hotels. In other words, no matter where your Airbnb property is located or what kind it is, it can be profitable.

To determine which properties are in demand in the area of your choice, you'll need to examine the local listings first. Alternatively, you can consult a real estate agent to find an Airbnb property that meets your needs.

Is it necessary for Airbnb owners to live near their properties?

Airbnb property owners are not required to live near their properties, as there is no strict regulation. Despite this, staying close to investment properties is always a good idea to manage them properly. To take care of your Airbnb, you need a property management company or a co-host if your property is far from your permanent residence. In addition to saving time and effort, hiring reputable Airbnb investment companies allows you to deliver better services to your guests.

Guide to the best cities for Airbnb investment properties

Based on previous trends, the following cities are the best for starting an Airbnb business:



Active Properties

Annual Revenue

Revenue Growth

Palm Springs





La Quinta










South Lake Tahoe










Pigeon Forge





Saint Augustine





Gulf Shores        





Bradenton Beach





Panama City Beach






World's Top Places for Airbnb Property Investment

Recent reports indicate that the short-term rental industry is projected to grow significantly in the upcoming years. For real estate investors, Airbnb rentals will also be profitable and prove to be a sound investment. Our guide to the best Airbnb markets worldwide is included in this section.

Most Airbnb hosts consider the following places in the United States to be the best investment destinations.

Maui, HI

Investing in beach rental properties in Maui might be a good idea if you're considering beach rental properties. Maui, the second-largest Hawaiian island, is known for its beaches, whale migration, and stunning sunset points. The place has a 70 percent occupancy rate, and the revenue growth is also high. As a result, Maui, HI, is a beautiful destination with extremely high investment potential.

Kenai Peninsula, AK

Kenai Peninsula is ideal for anyone interested in wildlife, especially during the summer, since it offers many national parks and wildlife sanctuaries. Salmon fishing is also very famous on the Kenai Peninsula's rivers. After the pandemic, these places have seen increased tourist footfall due to the increased demand for outdoor activities.

Chattanooga, TN

Chattanooga is located along the Tennessee River in the Appalachian foothills, making it one of the most popular short-term Airbnb rentals. Visitors worldwide flock to Chattanooga because of the Lookout Mountain Incline Railway and surrounding sights like Lookout Mountain and Dunlap. No wonder the area is a significant Airbnb investment.

Airbnb Investments and Real Estate Analysis

Once you have chosen the location for your investment, it is essential to consider other relevant factors. These may include the surrounding neighborhoods, the state of the market, any competition, the average rental rate, quarterly and annual growth in revenue, popular amenities, and any potential advantages or disadvantages. Before investing in Airbnb, you should consider the following parameters.


The Airbnb market has high and low seasons, just like in any other market. Seasonality is a significant factor in resorts along beach fronts, ski towns, and lakefront getaways. Keep all this in mind when developing your business plan, as you will need to examine your pricing strategy.

Supply and demand

Consider the demand and supply in the area before investing in even one Airbnb property. Using an Airbnb investment calculator, you can evaluate your booking window, booking rates, revenue, and occupancy rates from year-to-year.

Short-term rental research

Before investing in Airbnb rentals, make sure to conduct proper market research. In addition to very popular locations, a few places are not very popular but have a high occupancy rate, rental growth, and relatively little competition.

Market comparison of Airbnb investments

Before investing in Airbnb real estate, conducting a market comparison is essential to find the ideal location. Before making an investment, it is important to analyze factors such as revenue, occupancy rates, growth rates, and the performance of different locations and property types and sizes. This will help ensure that your investment will be profitable. The investment of your choice can be made after considering all these factors and performing a comparative study.

Assess your Airbnb investment income

You can estimate your potential income when you have evaluated your Airbnb rental investment and compared it with other properties in the short-term rental market .

It is also necessary to strategically price your real estate to maximize its income potential. Setting a profitable daily rate for your property is crucial. The following should be taken into consideration:

  • Your property's booking performance
  • Your competitors' pricing
  • Opportunities for dynamic pricing
  • Market level insights

Frequently Asked Questions

Is it profitable to buy an Airbnb investment property?

If you're seeking to increase your income, consider renting out your place on Airbnb, as it can be a lucrative opportunity. Despite a slight risk, a good location and a moderate to high occupancy rate can result in a very high return. Airbnb investors typically make a 40% or greater return.

Can Airbnb provide a good return on investment?

Airbnb rentals are profitable depending on various factors, including property size, demand, location, and occupancy rate. Tourist destinations might be more beneficial than metropolitan cities since they see more tourist footfall. Keep in mind, however, that they may be affected by seasonality. An Airbnb short-term rental  business in a central location would attract business travelers and vacationers year-round, generating annual income.

What are the steps to buying an Airbnb?

You should follow these steps if you intend to purchase  an Airbnb rental property:

  • Invest in the right location first
  • Become familiar with all Airbnb laws and regulations
  • Select the type of property you want
  • Prepare a budget and a financing strategy
  • Research the market for your property
  • Contact a real estate agent
  • Analyze the investment thoroughly before making a decision

What is the investment cost of an Airbnb?

Airbnb rental business costs between $5,000 and $10,000 for a property you already own or would need to lease. Many factors will affect the cost of investment, including:

  • Rental price
  • Property insurance
  • Monthly utilities
  • Property taxes
  • Furnishing costs

You can reduce or even avoid some of these costs by renting out a spare room in your house or investing in an Airbnb investment fund.

Is it possible to start an Airbnb without any money?

You can start an Airbnb without any money in several ways. Here are some examples:

Use vacant property you already own: You can avoid the costs associated with securing a new property for Airbnb if you own a property that is already furnished.

Manage Airbnb properties : You can manage Airbnb properties if you wish to avoid the day-to-day tasks of running an Airbnb. In general, managing Airbnb properties full-time is relatively low risk and effort as long as the properties are well managed.

Provide Airbnb experiences: Besides property rentals, users can earn a living by offering free activities like walking tours.

Be an Airbnb co-host:  Co-hosts are similar to Airbnb property managers, except their relationship with property owners is more direct. An Airbnb co-host can manage multiple properties owned by one person simultaneously.

Can I run an Airbnb without a license?

Airbnb does not require any generalized licenses or requirements. Depending on the jurisdiction of your property, you may need a license. In Los Angeles, for instance, home-sharing registration is required for all Airbnbs, but in Manchester, UK, no license is required to run an Airbnb.

What are the keys to running a successful Airbnb business?

If you want your Airbnb business to succeed, you must consistently maintain a high-quality service. Several factors affect your guests' quality of stay.

Make check-in as hassle-free as possible : Nobody wants to wait for check-in in a new city or country. Ensure your guests know the check-in process and how they can contact you or the property manager.

Invest in quality furnishings : After a long day of traveling, guests would want to avoid arriving at a squeaky mattress and a beat-up sofa. You can ensure that your furnishings will last for a long time by investing in good quality furniture.

Ensure cleanliness: When guests stay at Airbnb, they expect clean accommodations.

Ensure a positive first impression : Vacation rental descriptions are essential in people's decision-making. It is useless when a potential customer cannot see how an Airbnb looks or a description needs to include crucial details.

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